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Virality. This is the one word equivalent to hitting the jackpot in the mobile app world and that is a real challenge for App developers. . Businesses that create fresh, useful, and original apps will succeed in it. A study by Gartner research has shown that in 2012, there were 45.6 billion downloads of apps of which 89% of the downloaded apps were free. And in 2015, the paid apps download will increase to 16.4 Billion that is estimated to be worth $25 billion by 2015. Unique differentiator is the key and this has to be promoted well with a clear marketing strategy and timely execution.
At Way2Smile solutions, we engage in application marketing for almost all kinds of popular mobile apps - iPhone apps, BlackBerry apps, Android apps, Windows Mobile apps and others. Our understanding of every app store environment and ranking algorithms help us to guide you. We work closely with our client to build their brand, increase number of downloads and improve ROI.
If you are just planning to build an app, our expertise apps development team provides you with the concept for your app and walk you through our mobile application development process and also, build an app for you. If you already have an app and want us to promote it, we can layout an app marketing plan for you.
Our mobile app marketing process starts with our analysis of your app and other apps of similar kind. After a thorough study of your app and similar apps, we nail down the Unique Selling Point (USP) of your app. On deciding your selling point, we frame promotional strategies based on your USP. Below is a brief of our promotional process.
Create a Buzz around your app
With more number of apps being released daily, its mandatory to make sure that users will discover your app. Here is our approach to create buzz in the market:
Once an app is ready for market, We will need to proactively engage Industry Influencers to market the app. Whenever there has been a press release or an app is mentioned in an app blog or site, downloads will be spiked by a minimum of 600% to a high of 1000%.
Our Mobile promotion team engages with app review writers/bloggers on main app review websites for increased exposure. We will come up with an email “pitch” about your app to catch the writer’s attention and provide a promotional code to ensure the writer has full access to the entire app.
Another avenue to carry out is to submit the app for review to PC magazines through their websites. While the focus of these sites may not be apps, they do frequent app review articles and their sites will have links to apps they have reviewed by platform. The submission for review is the same as app sites.
It is recommended to submit your app for review to only the top and most reputable sites. While it may be tempting to submit to any and all sites that do reviews, the site itself also adds intrinsic credibility and brand value to your app.
Leveraging social media
In order to reach the mass market and stay at the top position, We will have to focus our efforts on increasing app’s social reach. In order to achieve this, it is recommended that at minimum three social media platforms be further developed: Apps website, Facebook presence Twitter and Linkedin. These platforms will need to be actively managed by the social media marketer.
In brief, Way2Smile Solutions mobile application marketing experts helps you to promote your app and drive maximum number of downloads for it. We keep your app at the top position by promoting your recent app upgrades and offering suggestions and promos through your social media. Indeed, we make sure that your target users return to your app and use it continuously.
Get detailed information about our mobile application development process.