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Category: Data Analytics

How did Big Data impact Consumer Behavior Analysis?

How did Big Data impact Consumer Behavior Analysis?

 Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers. According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size. Data is the…

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Top Data Analytics trends for 2022

Top Data Analytics trends for 2022

 The study of data science or analytics has opened up the scope for a variety of concepts like deep learning, NLP or Natural Language Processing, advanced statistics, etc. Along with these new fields, the rise of Artificial Intelligence (AI) and Machine Learning (ML) has been significantly higher as the opportunities for incorporating a data-driven or data-inspired system is booming in the market. Ever since the buzz was created around the word “data”, many organizations, enterprises, and startups began to…

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