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Category: Augmented Reality

Different Challenges That AR Must Overcome To Be Generally Accepted

Different Challenges That AR Must Overcome To Be Generally Accepted

There was a time, before the 1990s, when there was no clear definition available of the term augmented reality. And, in fact, it was thought of to be something derived straight from science fiction or fantasy movies. But, the times have drastically changed since then, and not only has AR become clearly defined, but it has actually become a thing thanks to the introduction of gadgets like Oculus Rift, Hololens, and the likes. The users love it for the enhanced…

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Why You Should Include AR Experience in Your Mobile App?

Why You Should Include AR Experience in Your Mobile App?

Almost everyone agrees that augmented reality (AR) is one of those transformational technologies that, in the context of time, show up only occasionally and radically impact how users connect with brands. AR holds a lot of promise. But if building an AR app is too brave of a move for your business, you just may have not fully explored the possibilities it offers. As with any innovation that is, technically speaking, ahead of its time, AR is on a constant…

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