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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Shocking Facts You Did Not Know About Lead Management

Shocking Facts You Did Not Know About Lead Management

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Reading Time: 6 minutes Leads are the people who appear to be interested in your company’s products or services. Generating leads proves to be one of the most important factors in running any businesses. Regardless of whether you run a small business or a large corporation, the ability to secure as many leads as possible is vital.  Moreover, managing them in an efficient manner is equally essential to achieve business success. Lead management is the process of receiving leads from various sources and handling…

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top-10-mobile-app-development-companies-chennai-2024
Top 10 Mobile App Development Companies in Chennai

Top 10 Mobile App Development Companies in Chennai

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Reading Time: 10 minutes Are you looking for the list of the Top 10 Mobile App Development Companies in Chennai? There are several best-in-class Mobile App Development Companies in the city of Chennai, out of which we have tried to pick out for you the ones that may be the best choice if you need to develop a bespoke mobile app, at speed & scale. Nearly 2.5 million smartphone users across Chennai are engaged with mobile apps and hence your mobile application should be…

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digital-marketing
Why Personalization Matters? How Custom Marketing Helps Business Grow?

Why Personalization Matters? How Custom Marketing Helps Business Grow?

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Reading Time: 4 minutes Marketing has changed a lot over the years. In the traditional days, companies used to send out the same message to everyone. But that does not work very well anymore. The customers want to feel like the brands understand them. People now expect messages, products, and offers that meet their expectations and needs. This is where personalized marketing planning software plays a major role and it is becoming more important than ever. Businesses that use personalized marketing often see better results, both…

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mobile-app-development
What It Takes to Build a Mobile App in 2025

What It Takes to Build a Mobile App in 2025

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Reading Time: 5 minutes You have your next great app idea! Maybe it came to you during a meeting, while you were doom-scrolling a cumbersome competitor, or over coffee with your product team. You jot it down, work on the rough draft and the more you work the more it clicks! You are ready and pepped up to work on the app. You invite the team, share your ideas and everyone sees potential in your vision. The real questions start rolling in now- what’s…

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Measuring the horizon of Mobile App Monetization

Measuring the horizon of Mobile App Monetization

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Reading Time: 6 minutes A world that lives on the Internet can earn through the Internet. Recently, WhatsApp has reported a 100% increase in downloads. These are clear signs of what is going underneath the surface of this mobile application business. Most of the companies are slowly transforming their channels through mobile in e-commerce. Monetization through mobile applications is on the cards. It is just about the changing times which have led us to perceive mobile applications as an instrument of minting money. Content…

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cybersecurity
Top Cybersecurity Risks in 2025 and How Technology Can Help

Top Cybersecurity Risks in 2025 and How Technology Can Help

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Reading Time: 5 minutes By the year 2025, the digital world is more connected than ever before as organizations enter the digital world. The use of the cloud, AI, and smart gadgets is still revolutionizing spheres, yet with innovation comes the increasing risk. Cybersecurity is no longer a technical issue but a board priority, as these threats to businesses, governments, and individuals increase in both scale and complexity. The 2025 mark will become the point of turning when trust, identity, and authenticity are under…

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copyright
Why Website Copyright Protection is Essential for Your Online Content?

Why Website Copyright Protection is Essential for Your Online Content?

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Reading Time: 3 minutes Today it is impossible to maintain a site without providing protection to its content and design ideas. Copyright entails safeguarding the content and layout of your site, so that no one can use anything you have created for themselves. Although, its registration is not compulsory, it delivers great legal effects and helps to build the strengthened protection. In this guide, you will learn: Copyright of the Website; Why Copyright Registration is Relevant? How Your Creative Work is Protected? What is…

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Why Is Data Lake Advantageous for Your Organization?

Why Is Data Lake Advantageous for Your Organization?

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Reading Time: 3 minutes Today associations are searching for improved answers to ensure that their information and data remain careful and organized. Utilizing an information lake adds to the production of a unified foundation for the area the executives and empowers any firm to make due, store, investigate, and proficiently order its information. Associations find it very hard to manage information because the data is kept in storehouses and different arrangements. Ideas like Data Lake have arisen because of the expanded interest in coordinated…

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ai-apps
Top AI Apps that are Changing the Game in 2025

Top AI Apps that are Changing the Game in 2025

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Reading Time: 8 minutes Artificial Intelligence (AI) is no longer just a buzzword. It is a key driver of innovation across various industries, revolutionizing everything from healthcare to entertainment. Whether you are a tech expert or someone who simply uses smartphones and computers daily, AI has become a part of your life, sometimes without even realizing it. We will explore some of the best AI apps that are making an impact in 2025. These apps not only demonstrate the power of AI but also…

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How Cloud and Big Data have transformed the Transportation Industry?

How Cloud and Big Data have transformed the Transportation Industry?

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Reading Time: 6 minutes  Massive amounts of data is getting constantly generated through data pricing, social media feeds, customer feedback, transaction records, and the likes. Making sense of such exceptional amounts of data is not easy. And, this is where Data Analytics Solutions and cloud computing comes into the picture. Big data and cloud computing has already revolutionized most of the major industrial sectors. It has enhanced the functioning and usability of organizations from any business vertical. And, now, cloud and big data…

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