Getting Started: What Should Brands Know About Mobile App Development?

Getting Started: What Should Brands Know About Mobile App Development?

In this digital transformation era, mobile app development is massively growing, and many industries have started adopting it for scaling their businesses. Mobile apps powered by the latest technologies are the major reason today’s businesses expand their value proposition to meet user and industry standards in the competitive market. The more you focus and build the mobile app for your end-users will allow your business to benefit from an increase in tech ROI, expand in device type and improve changes in modalities.

Mobile application development has been trending in the tech-driven world for many years. It falls into a wide range of categories, from enterprise apps to healthcare apps with best-in-class features. More than 70% of users’ time is spent accessing digital apps on their smartphones globally. The exploding popularity of smartphones, wearables and tablets has made mobile apps gain more attention from startups, governments, SMEs, and enterprises. 

Mobile phones have become a basic need for everyone, from students to businesses. The major transformation in today’s mobile phone business is creating a huge demand for building mobile apps to serve customers better.

According to a study, the mobile app development market is expected to grow from a CAGR of 9.27% between 2022 to 2026 and a rising market volume of $614.40 billion by 2026

What is Mobile app development?

Mobile app development is all about developing softwares for smartphones and digital assistants, most commonly for Android and iOS. The software is preinstalled on the device, accessed through a mobile web browser or downloaded from a mobile app store. The programming and markup languages used for software development include Java, Swift, C# and HTML5.

Mobile apps rapidly grow in retail, e-commerce, healthcare, telecommunications, insurance, government, and across industries to meet user expectations. It will also help users in real-time, convenient ways to perform transactions and access information. If your organization needs to stay current in the market trend, invest in Android and iOS app development that are on demand today based on customers, employees and partners.

What is the process of making mobile apps?


Mobile App Development Process (1)

The mobile app development process includes:


The best strategies are knowing what and how to build mobile apps to solve a real-time problem. In this phase, organizations will establish the end goals of mobile apps, analyze the market and the competition, understand customers’ needs and success rate, and determine the quality of apps that will serve better. This strategy will help you to find which mobile app development platforms will work best with their business requirements and goals.   


In the planning phase, you will get to know the teams, tools, technologies and timelines for your mobile app development project. By now, you will get a rough idea of what type of mobile app is built and on which platform it is used. The product’s roadmap is highlighted for you to understand the project’s milestones, design and release date. Moreover, you can understand what resources, expertise and technologies are used in the iOS and Android app development


The design phase gives you an idea of the mobile app’s appearance, features and function. Teams will concentrate on user experience in this phase to create user interfaces. Developers and engineers will help make prototyping or consulting on UX and UI decisions to keep the teams aware of the requirements and technical specifications of the mobile apps. This way, your enterprise can design apps better to attract customers.    


The full software development life cycle is involved in this phase for creating and releasing the mobile app. You will know what teams have established in the technical architecture and technological stack, including front end, back end and APIs, to set development milestones and determine the app’s code and life cycle.


In the testing phase, your organization cannot confirm that the mobile app is secured, works the way the users need or expect it to function well. During this phase, teams create test cases to assess the application’s performance, stability, usability and security on all devices the app is intended to run on. This way, the mobile apps are tested properly. 


The release is the final phase in the mobile application development process. After the deployment stage of the app, it provides support to customers and monitors and checks the maintenance of the app to know its performance. Once everything is checked and meets the business requirements, you’re ready to release the app.

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What are the types of mobile apps?

Android Apps

The applications are supported by Android OS which is an open-source which is especially designed for Android devices. The market for Android apps is huge and it will benefit your business from a wider pool of customers, greater innovative potential, easier installation, easier entry to market, lower development cost, and compatibility with more devices.  

iOS Apps

iOS application development is the process of making mobile apps for Apple devices. The iOS apps have a great market, allowing you to gain better functionality, standardization and maintain consistency. iOS apps are supported with native APIs and libraries as Kits that are easy to use, stable, and feature-rich.

types of mobile apps

Hybrid Apps

Hybrid apps are a combination of web apps and native apps that provide you with more access to the features, hardware of the devices, and run on more types of devices with a single codebase. Hybrid apps have great demand in the mobile app development market for its performance and efficiency. 

Final Thoughts

Mobile apps are creating a great future for startups and enterprises to accelerate their business growth in the global market. Android and iOS apps are in demand for their efficiency in improving users’ lives with just a few taps and swipes from their smartphones. Enterprises can connect with the leading mobile app development company to avail cost-effective mobile app solutions to make their business stay ahead in the competitive edge.


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