How did Big Data impact Consumer Behavior Analysis?

How did Big Data impact Consumer Behavior Analysis?

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 Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers.

According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size.

Data is the twenty-first century’s new oil. Data, like oil, can only be utilized once it has been refined

When properly analyzed, this data has the potential to offer us some fascinating and important insights. Big Data Analytics is becoming such a strong issue in today’s situations due to the growing requirement for greater data analysis and interpretation. This Big Data analysis for customer behavior method has a lot of potential for unlocking the mysteries of any data collection and deriving useful insights. When these ideas are appropriately analyzed and handled, they can have a positive impact.

By 2025, the global big data analytics business is expected to produce $68.09 billion in sales. The relevance of Big Data Analytics in analyzing and influencing client behavior cannot be emphasized. Marketers are increasingly using this technology to gain a better understanding of their consumers’ behavior.

Effective behavior analysis will help these marketers make more informed decisions that have a favorable influence on business success. Data scientists can mine massive volumes of data for awe-inspiring behavioral patterns and utilize previous behavior to predict future outcomes.

big data analytics

A Peek into Big Data

Big data is typically described using the 3Vs- volume, velocity, and variety. As a result, this data is large, rapidly created, and diversified. Big Data is complicated and difficult to manage using traditional data processing methods because of these qualities. As a result, there is a range of Big Data analysis for customer behavior solutions on the market that can be used to analyze various types of huge data and deliver actionable insights.

What is the purpose of a Big Data platform?

Big data platforms are built to deal with massive amounts of data in a variety of formats and at fast speeds. Data scientists can alter data using big data platforms, which are frequently a combination of servers, databases, and business intelligence tools. As the data set expands, digital transformation companies are increasingly turning to the cloud to manage, analyze, and store big data in order to stay competitive, accelerate processes, and stay ahead of the competition.

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Consumer Behavior Analysis

It’s a study of the qualitative and quantitative aspects of customers’ interest in the brand and website, as well as what drives their purchase decisions. Identification of such buying patterns may assist firms in designing successful tactics that can result in increased product sales and, as a result, increased revenues.


The advantage of using a consumer behavior analysis approach is that it can be used for a wide range of business problems, from helping companies differentiate their brands from rivals to learning how customers rank the quality of their services.

In any industry, understanding the needs and satisfying the consumer is an essential part of business growth. More significantly, learning about consumer behaviours across all channels and touching points unlocks the potential opportunity for marketers to refine their positioning and strategies to a more targeted reach.

How to conduct a consumer behaviour analysis?

There are many challenges to understanding ever-evolving consumer behaviour in this digital age. But, if you’ve got a proper plan and methodologies to conduct a consumer behaviour analysis then you’ll reap valuable insights to attract & retain the customers in a more amusing way.


Segmentation is the Kickstarter in consumer behaviour analysis. Utilizing big data analytics solutions to segment the consumer based on the demographic, geographic, psychographic, and other preferred channels they used for recurring actions. Through consumer segmentation, you can able to target the right messages to the right people and furthermore you can personalize the marketing approach to enrich the consumer service. According to the study by Epsilon states that “80% of consumers are more likely to make a purchase if you offer personalized user experience

Examine and Identify a key benefit of each segment

Once you have done the segmentation, analyze each consumer’s needs and identify the key benefit [value] that results in buying from you. In addition to that, you can also examine other factors (aside from the product or service being offered) that influence to make the buying decision. By doing this, you can able to determine unique selling points (USP) that appeal to your consumers. After that, you can personalize the product and position it accordingly.

Allocate quantitative data and compare it with qualitative data 

Before 2 steps are focused on collecting qualitative data. In this step, you’re going to collect as much as data possible to gain precise insights. Here, you can get support from the data analytics solutions like analytics platforms or tools to collect the data. For example Data like organic, paid, and social media insights. You’re not just limiting yourself from the grinding down internally, also get the data from secondary venues like consumer reviews, competitor analysis, and industry trends. From the analysis, you can get a clear picture and compare it with qualitative data to identify the key hotspots and focus more on them.

Make the changes & Apply them to your next campaign

From the above consumer behaviour analysis, you can identify the most suitable delivery channel & understand the key opportunities that need your attention & tailor each communication to meet customer needs more effectively.

Analyze the results

Consumer behaviour shouldn’t be seen as a one-time activity, you should continuously analyze & optimize the results by monitoring each optimized campaign. You should stay on top of consumer behaviour analytics and apply new trends to your campaigns based on the consumer journey.

why should companies invest in consumer behaviour analytics?

In this digital landscape and rapidly changing technologies, understanding consumer behaviour is essential, and insights from the analysis provide the foundation for product development and marketing strategies.  

Here, businesses are able to take advantage of data analytics services to precisely analyze the consumer behaviours that not only enhance the customer experience but are also able to strike higher conversions & customer retention. Also, enterprises can gain better insight into how people interact with their brands at every stage. Ultimately, in any business consumer is going to be the king!

what are the famous consumer behaviour analysis tools available in the market?

There are many consumer behaviour analytics tools in the market. Here are some of the best analysis tools to use:

Pendo: It is the product management solution and it gives an insightful analysis to understand customer behaviour across the product journey.

Mixpanel: It is the web analytics tool that tracks consumer paths. This tool gives you options for custom report generation, building funnels, and cohort workflows. A/B testing. conversion tracking and visualizations are the best features of the mix panel.

CleverTrap: It is also one of the popular tools among marketers to differentiate consumer engagement at a large scale. CleverTrap’s highlight feature is its ability to visualize and correlate data from multiple sources in one place. 

Why is it necessary to analyze consumer behavior using Big Data?

As a result of digitalization, billions of bytes of data related to consumer purchasing behavior are produced every fraction of a second. Furthermore, because customers are varied, one consumer’s purchasing behavior may differ dramatically from that of another. This means that the data is quite diverse.

Data complexity rises at an exponential rate, making it extremely difficult to investigate using typical data analysis methods. It becomes unavoidable to take a fresh strategy in order to get useful insights from this data. Then comes big data technology, which has the ability to collect, handle, and analyze extremely large and complicated data sets. 

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Why do businesses prefer Big Data to analyze consumer behavior?

  • Descriptive Analysis

This form of data analysis aids in the creation of a more accurate and clear image of what occurred previously. In descriptive data analytics, past data, also known as historical data, is utilized. Effective historical data analysis and interpretation aid in gaining a better understanding of previous occurrences, and it might be an important tool for recognizing and preventing future errors.

  • Predictive Analysis

This kind of research aids in the prediction of future occurrences. Statistical and mathematical approaches are combined with information technology in predictive analytics. Predictive analytics for predicting customer behavior is a valuable technique that will assist a firm in identifying future difficulties. Thus, the company is better prepared to deal with such situations. 

Data analysis

  • Prescriptive Analysis

This type of data analytics gives customers personalized shopping suggestions based on their purchase history. Customers’ decisions and, as a result, demand will be influenced by the guidance provided. 

  • Competitor Analysis

It’s also important to keep an eye on what the competitors are doing. Competitor analysis is examining rivals’ goods, tactics, and performance to see how they may better their own products and services while also expanding their consumer base. 

  • Net Promoter Score

The Net Promoter Score (NPS) is a widely used and well-known metric for analyzing and evaluating customer happiness. It’s a numerical score that’s calculated by asking customers to estimate their likelihood of recommending their brand or product to a friend or colleague on a scale of 1 to 10.

The NPS will help businesses divide their customer base into three groups: promoters (9-10), who are most likely to stay loyal to your business and recommend your products or services to their friends; passives (7-8), who are satisfied with your product but may switch to another for a better deal; and detractors (0-6) who are unimpressed or even unhappy with your service/product and are more likely to write a negative review.

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Summing Up

After witnessing and researching its applications and the tremendous support it provides to organizations, it is clear that big data analytics is here to stay for analyzing consumer behavior. It is effective, predicts the bulk of data properly, and saves both time and money. Get in touch with world’s leading data engineering consulting firms to avail cost-effective big data solutions for consumer behavior analysis to quickly understand their product and customer satisfaction issues and increase their brand’s performance to stay at the top of the market.

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Written by

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.