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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Making the Most of Your Full-Stack Development Partnership: A Guide for IT Managers

Making the Most of Your Full-Stack Development Partnership: A Guide for IT Managers

Reading Time: 6 minutes Thinking to hire an outsourced team to develop your app? Great choice!  In order to launch a business within a limited budget, outsourcing software development is a common practice. A startup may find outsourcing to be more cost-effective than hiring in-house developers, who need workspace and regular salaries. But selecting the best IT staffing solution for your company presents the real challenge. As time goes on, it has become evident that outsourcing software development may lower costs and speed up…

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Measuring the horizon of Mobile App Monetization

Measuring the horizon of Mobile App Monetization

Reading Time: 6 minutes A world that lives on the Internet can earn through the Internet. Recently, WhatsApp has reported a 100% increase in downloads. These are clear signs of what is going underneath the surface of this mobile application business. Most of the companies are slowly transforming their channels through mobile in e-commerce. Monetization through mobile applications is on the cards. It is just about the changing times which have led us to perceive mobile applications as an instrument of minting money. Content…

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Why Is Data Lake Advantageous for Your Organization?

Why Is Data Lake Advantageous for Your Organization?

Reading Time: 3 minutes Today associations are searching for improved answers to ensure that their information and data remain careful and organized. Utilizing an information lake adds to the production of a unified foundation for the area the executives and empowers any firm to make due, store, investigate, and proficiently order its information. Associations find it very hard to manage information because the data is kept in storehouses and different arrangements. Ideas like Data Lake have arisen because of the expanded interest in coordinated…

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How Cloud Computing can change the Traditional Business Operations?

How Cloud Computing can change the Traditional Business Operations?

Reading Time: 5 minutes  In general, most of the trendsetter changes in technology are least-likely understood within the IT World and also lack experimentation for results. Organizations happen to follow a wait and watch policy only to leave the technology trend lackadaisical and forward it to the masses for utility purposes. However, there are a few business transformations like mobile app development, cloud computing solutions, and cloud providers that can significantly benefit businesses through cutting costs, improve employee operations, and resolve office related…

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UI Design Trends 2021: Top Impressive Trends Ready to Take Over

UI Design Trends 2021: Top Impressive Trends Ready to Take Over

Reading Time: 5 minutes  The trends of UI designs change in keeping with the advancements in technology. And, as technology takes a giant leap in 2020, so will the new trends of UI. Any designer worth his salt knows the importance of staying aware of the present and future design trends. The zeal to learn constantly, improve and expand, and embrace new ideas are the things that help a designer give his best to the digital products he delivers. It’s all about keeping…

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The shape of Edge Computing in 2025

The shape of Edge Computing in 2025

Reading Time: 6 minutes Cloud computing is the new normal of the digital world. The increased usage of data, storage, and access is still a challenge. This is where cloud computing comes into existence. With the increased benefits,  cloud computing is leveraged by most companies. When it comes to the future of Cloud computing, Edge Computing plays a vital role. In this blog, we have discussed the role of edge computing and what we can expect for the future with it. What you should…

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Top 10 Mobile App Development Companies in Chennai – 2023 [Updated List!]

Top 10 Mobile App Development Companies in Chennai – 2023 [Updated List!]

Reading Time: 7 minutes Are you looking for the list of the Top 10 Mobile App Development Companies in Chennai? There are several best-in-class Mobile App Development Companies in the city, out of which we have tried to pick out for you the ones that may be the best choice if you need to develop a bespoke mobile app, at speed & scale. Nearly 2.5 million smartphone users across Chennai are engaged with mobile apps and hence your mobile application should be built with…

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The Role of Big Data Analytics in the Travel and Tourist Industry

The Role of Big Data Analytics in the Travel and Tourist Industry

Reading Time: 5 minutes Big data has been the most promising technology in this era. All the major industries have adopted Big Data Analytics to make their business operations hassle-free. Among the industries, the most profitable one is Travel and Tourism.  This is going to be a never-ending industry that will have continuous profits. So, how has Big Data Analytics disrupted the Travel Industry? As one of the top-rated Digital Transformation Consultants, we have discussed them in detail in this blog. Impact of Big Data…

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From concept to launch: The Step by Step Guide to Wearable App Development

From concept to launch: The Step by Step Guide to Wearable App Development

Reading Time: 11 minutes If you have a game-changing product idea, you may have already considered developing a cross-platform application using contemporary mobile app development languages. However, there’s a good chance that wearables app development hasn’t even occurred to you. People increasingly turn to wearable technology as smartwatches and other internet-connected devices become more popular. This is because they need to stay connected and track their activity. For instance, if we were to talk about physical activities, running with your phone in your hand…

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Why Is It Important to Create a Successful Mobile Apps for Startups?

Why Is It Important to Create a Successful Mobile Apps for Startups?

Reading Time: 6 minutes  Did you know that over 42% of small businesses have already developed a mobile app? Mobile apps have become one of the most effective tools for businesses to connect with their target audience in today’s competitive landscape. With smartphones becoming ubiquitous and the market continuing to expand, it’s essential not to fall behind. To succeed in business, you need to engage with your customers where they are spending the majority of their time – on their mobile phones. In…

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