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Month: July 2025

Why Personalization Matters? How Custom Marketing Helps Business Grow?

Why Personalization Matters? How Custom Marketing Helps Business Grow?

Reading Time: 4 minutes Marketing has changed a lot over the years. In the traditional days, companies used to send out the same message to everyone. But that does not work very well anymore. The customers want to feel like the brands understand them. People now expect messages, products, and offers that meet their expectations and needs. This is where personalized marketing plays a major role and it is becoming more important than ever. Businesses that use personalized marketing often see better results, both…

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Digital Transformation Is a Must, Not a Maybe

Digital Transformation Is a Must, Not a Maybe

Reading Time: 5 minutes It is 2025, the era of digital transformation, where businesses are not just competing with each other but rather racing against the pace of digital evolution. In such a scenario survival is more than just embracing innovation, it is more about adaptability.  Digital Darwinism represents the urgency of the situation in full capacity. It is a term describing the phenomenon where evolution of technology is faster than the pace of organization’s adaptability. Though it was a theoretical term back in…

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