How Cross Platform App Development will reshape the future?

How Cross Platform App Development will reshape the future?

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The modern world is rapidly advancing in terms of mobile technology. Mobile devices have grown in popularity as people’s lifestyles have changed. In the coming years, mobile devices will overtake desktops in usage (67.1 percent). Since almost everyone now owns a smartphone or a tablet, custom mobile applications are quickly becoming a necessity for many businesses.

Along with people, mobile businesses and service providers strive to incorporate mobile devices in order to meet market demand. There was a time when no one considered the digital experience on mobile devices. But as time passed, phones with greater functionality became available, and tech experts considered making websites more accessible and user-friendly for the audience. In cross-platform, responsive app design has become an important factor for software development companies to consider. However, with the introduction of smartphones, new opportunities emerged. People nowadays prefer mobile applications to browsing websites.

iOS and Android account for 99.22% of the total mobile operating system market, ensuring having an app available on both the Google Play Store and the Apple App store is critical to its success. However, developing separate versions of an app for each platform takes a significant amount of time and money. Due to this, alternative methods that can help develop mobile apps more rapidly and cost-effectively are in demand.

A cross-platform framework aids in the development of an app that is accessible on both platforms. Although it has not yet replaced native coding-based applications, cross-platform mobile app development has proven to be comparatively cost-effective. In fact, adoption is already on the rise – the revenue from the low-code vs. no-code application development market will exceed $47 billion by 2025.

Characteristics of cross-platform app development

It is possible to maintain and update cross-platform applications in a single programming language regardless of the target device’s operating system. Since it was created in the same language, only minor modifications are required for it to be compatible with any device.

Although they offer excellent performance and a high degree of customization, each project and idea must be evaluated before choosing the best option. As you can see, cross-platform app development is simpler than ever through advancements in technology and software creation.

What to look for in cross-platform frameworks?

We’ve compiled a list of quick tips to assist you in selecting the best mobile app development to create your next mobile app.

1. Perform an in-depth research

  • Conduct extensive research – Developing a market-competitive mobile app begins with understanding modern buyers’ needs and trends.
  • Market research – Conducting extensive market research will enable you to provide valuable insights into similar apps on the market. Let you know how they solve customer problems and what strategies your competitors use to succeed.
  • Consumer demands – Since your company is customer-centric, you must create a mobile app that addresses customer pain points. Focus on their future needs as well, and provide an unavoidable user experience.
  • Mobile app trends: You should be aware of the market’s most recent mobile app development trends.

2. Determine the target audience

It is crucial to identify the target audience when developing engaging and customer-centric mobile apps. Mobile app development, expansion, and growth depend on the targeted audience on which you are focusing.

3. Consider the best platform for app deployment

There is fierce competition among the popular mobile operating systems Android, iOS, and Windows when it comes to satisfying consumer digital needs. The Android and iOS platforms are used by most enterprises today due to their significant market share. Here are some things to consider before deciding on the best platform for your mobile application:

  • App or brand name
  • The intended audience
  • Features
  • Pricing

What are the benefits of cross-platform app development in 2023?

The cross-platform app development framework allows you to create and integrate native features into a mobile app that is compatible with both Android and iOS. Customers can access the apps from a variety of platforms and devices at any time and from any location.

1. Target audience exposure

Using a mobile cross-platform development approach, companies can create apps for multiple platforms, including the web. Consequently, an app can be used on both iOS and Android devices. In this way, they can reach as many people as possible.

2. Lower development costs

Costs can be reduced by using reusable code and Agile development processes. To improve a business across multiple platforms cost-effectively, cross-platform apps are the only viable and cost-effective option.

3. Easier upkeep and deployment

Code can be maintained and deployed easily as changes are made. All platforms and devices can be updated quickly, saving time and money.

4. Accelerated development process

The development process for cross-platform apps must be quick in order to be successful. Development time can be reduced by 50% to 80% when a single source code is used for multiple platforms. Team members can meet deadlines when developing and optimizing the performance of a cross-platform app on different platforms.

5. Code reusability

The code can also be reused with this platform. The process of creating codes is thus simplified, saving time and resources.

6. Simple cloud integration

In cloud integration, there are various plugins that are integrated with cloud settings that can be used with cross-platform mobile apps. Additionally, various plug-ins and extensions enhance the app’s scalability and functionality by adding to the single source code.

7. Shorter time-to-market and greater customization

Developing cross-platform apps relies on the concept of ‘write once, run everywhere’. As a result, app developers can reduce their Time-to-Market by deploying their apps more quickly. Furthermore, if the app needs to be transformed or customized, developers can easily make minor changes in a single code. This allows for faster product delivery than competitors thus increasing customer engagement.

Why should you use cross-platform mobile app development?

New and established businesses can benefit from cross-platform mobile app development because it expands their customer base. It is ideal for Minimum Viable Products when you have a lot of potentials but only a small budget and time. The cross-platform app development frameworks are compatible with iOS and Android, as well as popular operating systems such as Linux, Windows, and Blackberry. Furthermore, cross-platform frameworks are the best option if you want a simple mobile application with no complex functions or animations.


The goal of cross-platform app development is to provide omnipresent accessibility across multiple devices through a single, unified codebase. To remain competitive, most businesses now create mobile versions of their websites. The traditional, native approach to app development has some serious competition from cross-platform development. The future of cross-platform app development is a daring approach to mobile and general development.

A skilled and experienced cross-platform mobile app development company can assist you in making an informed decision. So, before you build a mobile app development solution for your customers, make sure you have all the information you need about app development frameworks.

Do you want to explore cross-platform application development more? You can Discover here the ultimate guide to cross-platform app development.

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Written by

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.