How did Big Data impact Consumer Behavior Analysis?
Reading Time: 7 minutes Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers. According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size. Data is the…
