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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Enterprise Edge Computing
Why Should Enterprises Prioritize Edge Computing in 2022?

Why Should Enterprises Prioritize Edge Computing in 2022?

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Reading Time: 5 minutes IT solution providers are well-positioned to fulfil the needs of enterprises undergoing digital transformation and the associated shift to edge computing. As organizational infrastructures evolve, edge computing benefits are becoming a popular way to capitalize on new possibilities and adapt to new challenges. Edge computing investment is expected to reach $176 billion in the year 2022, up 14.8% from the year 2021.  According to a recent study, expenditure on edge solutions for hardware, software, and services by businesses and service…

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Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

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Reading Time: 7 minutes In general, Virtual Reality Apps have lot of benefits to mobile users in today’s world of mobility. While judging its true sense it has already become an established technology in many industries and businesses. Virtual Reality and Augmented Reality are categorised into the Gaming Sector and their popularity and attraction is always kept on high stake among app developers. Also, there are many companies who actively engage and involve in production of VR Apps, while Start-ups too have begun to…

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Factors That will Affect Your App Development Costs

Factors That will Affect Your App Development Costs

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Reading Time: 5 minutes Mobile app development cost finds a prominent place in the top budget factors in any global business organization today.  With over 86% of users’ mobile time being found to be spent on mobile apps, there’s little or no wonder that almost all the enterprises across the world are increasing their investments and focusing on factors related to cost of creating an app. While this tendency is nearly omnipresent, the problem with efficiently executing the mobile app development process is with…

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How to create a hype for your app right from the beginning?

How to create a hype for your app right from the beginning?

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Reading Time: 6 minutes Mobile app products and dire need of marketing Digital transformation has led to an infinite competition among mobile application development companies and digital product owners to gain limelight and also publicize their product. It is one of the most critical dimensions of competition for any two major players or a bunch of businesses competing in a single commercial space. With about 2.5 billion smartphone users all across the globe, there are potential reasons for you to come up with the…

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What Future Holds for Mobile Money & Agent Banking?

What Future Holds for Mobile Money & Agent Banking?

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Reading Time: 5 minutes The number of people using smartphones for spending money and mobile banking has been constantly increasing. The former trend of shopping and banking on the desktops and laptops has given way to shopping using the smartphones. Thanks to mobile payment apps, mobile devices, especially smartphones, that have become the center of financial activities of the people in the modern world. Mobile payment is the modern way of making payment by using a mobile devices. With Smartphone dependence growing, a lot…

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Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

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Reading Time: 5 minutes With more than 2 billion smartphone users as well as 27.5 billion mobile applications downloaded, mobile development is amongst the most actively growing and innovative sector. The mobile app market is dominated by Social Media (Facebook, YouTube, Twitter, Instagram), Google Apps (Maps, Search, Gmail) and Gaming Apps (Candy Crush, PUBG). Giants, such as Bank of America, Amazon, and Walmart are using mobile apps for direct marketing, branding, improving customer engagement, etc. Small and medium-sized businesses are also indulging in the…

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Proven Methods to reduce app development costs
Proven methods to reduce the App Development costs without compromising quality

Proven methods to reduce the App Development costs without compromising quality

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Reading Time: 7 minutes Many businesses began to produce more profits once smartphones and tablets got more popular in the market, and mobile app development is playing a key role in this fast-growing world. Mobile application development is a popular method of creating software. Many firms have begun to develop a career with mobile apps, which are expected to generate $318 billion in revenue by 2020. In comparison to the previous year, this was an increase of more than $60 billion. According to Statista’s…

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How to Increase User Retention with Mobile App Onboarding?

How to Increase User Retention with Mobile App Onboarding?

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Reading Time: 6 minutes Mobile Apps popularity is always on a high among users and this has encouraged many of the start-ups and SME’s to take advantage by building personalised mobile apps. Naturally this has produced a lot of business and high demand for Mobile Apps Development Companies. While considering the start-ups achieving business success is inveterately the order of the day. This presents the need for business apps to be intricately designed and behave to be immensely interactive and engaging within mobile users….

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SCOPE OF MOBILITY SOLUTIONS
Scope of Enterprise Mobility Solutions in 2019

Scope of Enterprise Mobility Solutions in 2019

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Reading Time: 5 minutes Technological advancements, especially in the field of mobile technology has transformed the way people interact, work and perform various functions. Regardless of the size, business model or scalability, global business organizations are found to jump into the bandwagon of enterprise mobility. High competition and changing trends in the business environment necessitate business owners to opt for this in order to achieve improved communication and collaboration, while increasing productivity and efficiency. Enterprise Mobility Management – The Fundamentals The collective set of…

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M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

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Reading Time: 6 minutes It’s survival of the smartest in this world of cutthroat competition among the ecommerce businesses, and smart are those that have a solid strategy optimized to ensure conversion. At the end of the day, you are a digital marketer, which means you are out there to wow the customers. And, there are so many things that you can do to wow those customers. One of those things is to use m-commerce to its optimum potential and boosting your sales through…

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