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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
How to Use Data Analytics to Enhance App Development?

How to Use Data Analytics to Enhance App Development?

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Reading Time: 6 minutes A Mobile App is what a business needs, regardless of whether it is for enhancing a service or product, looking for more email sign-ups, aiming for greater advertising revenue, or as a sales funnel. But, there is no denying the cutthroat competition in the world of mobile application development industry. And, when your app does not seem to be getting the desired results, you deserve to know the reasons why. The days of trying to achieve success in mobile apps…

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According to Business Perspective which one is good: Flutter or React Native?

According to Business Perspective which one is good: Flutter or React Native?

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Reading Time: 5 minutes Developing the apps quicker and reducing the costs using cross-platform development: isn’t that the endgame? But, now the question is: which technology would meet both these criterions? Two of the leading market players are Flutter and React Native because these are both amazing Cross platform Solutions. So, which one has an edge over the other? Now, a leading app developer like W2S Solutions builds commercial apps for their partners using the approach which fits the needs of the business the…

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Big Data impact Consumer Behavior Analysis
How did Big Data impact Consumer Behavior Analysis?

How did Big Data impact Consumer Behavior Analysis?

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Reading Time: 7 minutes  Nowadays, using data to make better decisions has become crucial for businesses. It’s a valuable tool to be able to forecast events more effectively and enhance present judgments based on past experiences. Big data is increasingly being used by marketers to foresee consumer behavior trends and better reach out to new and existing customers. According to Statista, the global big data sector is expected to grow to $103 billion by 2027, more than double its current size. Data is the…

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laptop screen displays web application coding
Why is Web App Development Essential for your Business in 2022 & Beyond?

Why is Web App Development Essential for your Business in 2022 & Beyond?

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Reading Time: 6 minutes  Web app development is essential for any enterprise to scale their business in the present and future. Whether they are aware of them or not, web apps are now common and are used on a daily basis by developers and businesses all over the world. They offer users a quick and easy way to make purchases, schedule services, gather data, and carry out other crucial tasks. Continue reading this blog to find out how web apps will add value…

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Is mHealth App Development a Future For medical industry?

Is mHealth App Development a Future For medical industry?

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Reading Time: 6 minutes  Over the last couple of years, the number of healthcare apps for Android and iOS has simply doubled. And, this growth isn’t going to stop anytime soon. Services that help people deal with different health problems anywhere and anytime have been gaining greater popularity each day. And, when the aim is to earn through mobile technology, Healthcare App Development is definitely a smart way to go. Even though entering the market for a medical app is quite the tricky…

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Things Apple Watch can do on Wifi without iPhone in Bluetooth range.

Things Apple Watch can do on Wifi without iPhone in Bluetooth range.

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Reading Time: 6 minutes Smartwatches in 2019:The market of wearable devices has pushed into an altogether different proposition right since the past decade. Significant competitors like Apple, Samsung are leading the market by example for Creating highly utilizable, very impactful digital watches, with a pinch of IOT and artificial intelligence underneath. Recently, Apple has started a competition on an altogether different roadmap with detailed biometric sensor-enabled watches that gets paired with iPhones and also work with and without iPhones in range. Standalone devices are…

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How Healthcare Industries can Leverage Big Data Analytics?

How Healthcare Industries can Leverage Big Data Analytics?

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Reading Time: 5 minutes  The last decade has proved that data is the foundation upon which future innovation depends. Irrespective of the industry you are representing, you have to own a piece of data tech to stay relevant and make your business future proof. So it is not a big surprise when big data and data analytics have stepped inside essential services like the food industry, healthcare industry, defence, etc. The scope for the services to reach the masses and optimize the existing…

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How technology can fast-track the global Sustainable Development goals?

How technology can fast-track the global Sustainable Development goals?

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Reading Time: 5 minutes  Technology is taking the lives of numerous people across the globe. In particular, Sustainable Development goals are the present priority of most enterprises. It is said that these goals can be easily achieved by leveraging technology.          Technologies are playing a crucial role in the present environment. As the world is turning digital nowadays, it is important for every business to remain updated with technologies. In particular, the world requires sustainability to make it a better place to live. Thus,…

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How Technology Can Accelerate Sustainable Development Goals to Access Safe and Better Society?

How Technology Can Accelerate Sustainable Development Goals to Access Safe and Better Society?

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Reading Time: 5 minutes  Technologies are playing a crucial role in the present environment. As the world is turning digital nowadays, it is important for every business to remain updated with technologies. In particular, the world requires sustainability to make it a better place to live. Thus, to make this possible and achievable, leveraging technologies are the best option. It was back in the year 2015, the rules and regulations for Sustainable development goals were framed. The entire 192 nations came forward to…

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Leveraging Technology to achieve the Sustainable Development Goals

Leveraging Technology to achieve the Sustainable Development Goals

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Reading Time: 5 minutes  The living population across the global civilization are somehow bound to inevitably leverage the outcomes of technology to accomplish the Sustainable Development Goals for their country’s progressive growth. It might stir alacrity onto all the call to actions of SDG Policies within global populations to eliminate poverty and safeguard human life offering eternal peace and prosperity before 2030. The Sustainable Development Goals and initiatives aim at impacting the government policies to undertake ownership of the 17 SDG Goals to…

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