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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
mobile app
The Best Ways to Make your Mobile Application Standout In A Competitive Marketplace

The Best Ways to Make your Mobile Application Standout In A Competitive Marketplace

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Reading Time: 4 minutes Mobile apps are really becoming competitive today, and there are more and more opportunities growing for businesses to stay unique in the marketplace. Your mobile application is the first point of contact with your audience. It’s the place where they can find out more about your business, ask questions, and make purchases. In order to stand out from the crowd, you need to make your application easy to use, useful for your target audience, and also be open to their…

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Top reasons for choosing kotlin app development
Top Reasons for Choosing Kotlin for Android App Development Services

Top Reasons for Choosing Kotlin for Android App Development Services

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Reading Time: 6 minutes  Few languages are as efficient and user-friendly as Kotlin for anyone developing an Android app today. Uber, Pinterest, and Square are among the top businesses that have shown confidence in Kotlin. Kotlin is loved by both developers and Android app development companies because it is a highly compatible option for app development. In fact, according to some global reports, Kotlin is increasingly becoming more popular among Android developers. As a result of its greater safety than Java, Kotlin has…

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foldable phone
Designing for Flexibility: A Comprehensive Guide to Developing Apps for Foldable Smartphones

Designing for Flexibility: A Comprehensive Guide to Developing Apps for Foldable Smartphones

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Reading Time: 7 minutes Introduction Recently, the smartphone industry has introduced foldable technology for smartphones. The impact is far-reaching, despite how it looks at the surface. Users can create immersive and detailed experiences because foldable phones use multi-window APIs. For example, apps that offer video streaming can utilize increased screen size to rotate videos in a more substantial orientation or to provide additional controls and features. Global smartphone markets are being reshaped by foldable smartphone app development. Despite the fact, that it provides valuable…

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Wearable Devices Application
From concept to launch: The Step by Step Guide to Wearable App Development

From concept to launch: The Step by Step Guide to Wearable App Development

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Reading Time: 11 minutes If you have a game-changing product idea, you may have already considered developing a cross-platform application using contemporary mobile app development languages. However, there’s a good chance that wearables app development hasn’t even occurred to you. People increasingly turn to wearable technology as smartwatches and other internet-connected devices become more popular. This is because they need to stay connected and track their activity. For instance, if we were to talk about physical activities, running with your phone in your hand…

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build once, deploy everywhere!
Build Once, Deploy Everywhere: The Complete Guide to Cross-Platform App Development

Build Once, Deploy Everywhere: The Complete Guide to Cross-Platform App Development

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Reading Time: 10 minutes Introduction Many firms in huge industries now require mobile apps. To remain competitive, businesses must create mobile applications for their consumers and staff that are available on both the Android and iOS platforms. Each company selects whether to create two programs for each operating system or to employ a cross-platform solution.  Aside from aligning the primary features and adhering to the client’s expectations, one of the obstacles that a development business encounters when establishing an app is multi-platform app development….

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How Cross Platform App Development will reshape the future?

How Cross Platform App Development will reshape the future?

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Reading Time: 5 minutes The modern world is rapidly advancing in terms of mobile technology. Mobile devices have grown in popularity as people’s lifestyles have changed. In the coming years, mobile devices will overtake desktops in usage (67.1 percent). Since almost everyone now owns a smartphone or a tablet, custom mobile applications are quickly becoming a necessity for many businesses. Along with people, mobile businesses and service providers strive to incorporate mobile devices in order to meet market demand. There was a time when…

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The Flutter App Development Process in MVP
The Flutter App Development Process in MVP: How Does It Work?

The Flutter App Development Process in MVP: How Does It Work?

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Reading Time: 5 minutes Introduction In the world of mobile apps, creating a Minimum Viable Product is all the buzz. And Flutter seems to be at the helm of this conversation. In several ways, Flutter makes it easier to create MVPs, that are also affordable. The accessibility of widgets makes creating an app with Flutter simple and updates can be smoothly incorporated by developers. Even while choosing the ideal business platform for creating cross-platform software, Flutter comes up first. Mobile app developers have discovered…

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Steps to Upload an App to the Google Play Store
What Are the Steps to Upload an App to the Google Play Store?

What Are the Steps to Upload an App to the Google Play Store?

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Reading Time: 7 minutes If you are a digital-first company looking to reimagine your brand’s digital presence, you have no idea the kind of impact google play and mobile applications can have on your business. Consumers around the world are on their smartphones and to keep them interested, almost every company, including retail outlets, looks to leverage google play and mobile apps.  An app from the Google play store can be the ideal channel for reaching billions of people. Although making yourself accessible to users…

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Unlocking Success: The Importance of Creating a Winning Mobile App for Startups
Why Is It Important to Create a Successful Mobile Apps for Startups?

Why Is It Important to Create a Successful Mobile Apps for Startups?

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Reading Time: 6 minutes  Did you know that over 42% of small businesses have already developed a mobile app? Mobile apps have become one of the most effective tools for businesses to connect with their target audience in today’s competitive landscape. With smartphones becoming ubiquitous and the market continuing to expand, it’s essential not to fall behind. To succeed in business, you need to engage with your customers where they are spending the majority of their time – on their mobile phones. In…

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The Role of Big Data Analytics in the Travel and Tourist Industry

The Role of Big Data Analytics in the Travel and Tourist Industry

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Reading Time: 5 minutes Big data has been the most promising technology in this era. All the major industries have adopted Big Data Analytics to make their business operations hassle-free. Among the industries, the most profitable one is Travel and Tourism.  This is going to be a never-ending industry that will have continuous profits. So, how has Big Data Analytics disrupted the Travel Industry? As one of the top-rated Digital Transformation Consultants, we have discussed them in detail in this blog. Impact of Big Data…

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