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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
What It Takes to Build a Mobile App in 2025

What It Takes to Build a Mobile App in 2025

Reading Time: 5 minutes You have your next great app idea! Maybe it came to you during a meeting, while you were doom-scrolling a cumbersome competitor, or over coffee with your product team. You jot it down, work on the rough draft and the more you work the more it clicks! You are ready and pepped up to work on the app. You invite the team, share your ideas and everyone sees potential in your vision. The real questions start rolling in now- what’s…

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Measuring the horizon of Mobile App Monetization

Measuring the horizon of Mobile App Monetization

Reading Time: 6 minutes A world that lives on the Internet can earn through the Internet. Recently, WhatsApp has reported a 100% increase in downloads. These are clear signs of what is going underneath the surface of this mobile application business. Most of the companies are slowly transforming their channels through mobile in e-commerce. Monetization through mobile applications is on the cards. It is just about the changing times which have led us to perceive mobile applications as an instrument of minting money. Content…

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Top Cybersecurity Risks in 2025 and How Technology Can Help

Top Cybersecurity Risks in 2025 and How Technology Can Help

Reading Time: 5 minutes By the year 2025, the digital world is more connected than ever before as organizations enter the digital world. The use of the cloud, AI, and smart gadgets is still revolutionizing spheres, yet with innovation comes the increasing risk. Cybersecurity is no longer a technical issue but a board priority, as these threats to businesses, governments, and individuals increase in both scale and complexity. The 2025 mark will become the point of turning when trust, identity, and authenticity are under…

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Why Is Data Lake Advantageous for Your Organization?

Why Is Data Lake Advantageous for Your Organization?

Reading Time: 3 minutes Today associations are searching for improved answers to ensure that their information and data remain careful and organized. Utilizing an information lake adds to the production of a unified foundation for the area the executives and empowers any firm to make due, store, investigate, and proficiently order its information. Associations find it very hard to manage information because the data is kept in storehouses and different arrangements. Ideas like Data Lake have arisen because of the expanded interest in coordinated…

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How Cloud and Big Data have transformed the Transportation Industry?

How Cloud and Big Data have transformed the Transportation Industry?

Reading Time: 6 minutes  Massive amounts of data is getting constantly generated through data pricing, social media feeds, customer feedback, transaction records, and the likes. Making sense of such exceptional amounts of data is not easy. And, this is where Data Analytics Solutions and cloud computing comes into the picture. Big data and cloud computing has already revolutionized most of the major industrial sectors. It has enhanced the functioning and usability of organizations from any business vertical. And, now, cloud and big data…

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Innovative Features That Enhance User Experience in Mobile Apps

Innovative Features That Enhance User Experience in Mobile Apps

Reading Time: 4 minutes In today’s digital world, mobile apps play a major role in our daily lives, offering everything from entertainment and communication to productivity and shopping. With a vast number of apps in the marketplace, the competition to provide the best user experience has become intense. To stand out, app developers have begun integrating innovative features that not only make apps more efficient but also transform how users interact with their devices. These advanced features are designed to enhance usability, offer convenience,…

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How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

How AI and Machine Learning Are Reshaping Anti-Money Laundering in FinTech

Reading Time: 4 minutes Digital banking and financial services have transformed how money is managed, how investments are made and how people make transactions. Nonetheless, the growing complexity and volume of financial activities has also led to the fact that illicit actors are more likely to find vulnerabilities in the system. In a bid to overcome this, FinTech companies are under pressure to improve their Anti-Money Laundering (AML) strategies- without sacrificing the user experience or scalability. This is where Artificial Intelligence (AI) and Machine…

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Digital Transformation Is a Must, Not a Maybe

Digital Transformation Is a Must, Not a Maybe

Reading Time: 5 minutes It is 2025, the era of digital transformation, where businesses are not just competing with each other but rather racing against the pace of digital evolution. In such a scenario survival is more than just embracing innovation, it is more about adaptability.  Digital Darwinism represents the urgency of the situation in full capacity. It is a term describing the phenomenon where evolution of technology is faster than the pace of organization’s adaptability. Though it was a theoretical term back in…

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AI-Powered Workforce Planning: Revolutionizing the Logistics Industry

AI-Powered Workforce Planning: Revolutionizing the Logistics Industry

Reading Time: 3 minutes The logistics industry, a cornerstone of the global economy, faces mounting pressure to optimize operations and enhance efficiency. Workforce planning, always a critical function, has become increasingly complex in today’s dynamic environment. Fortunately, artificial intelligence (AI) is emerging as a game-changer, offering innovative solutions to streamline processes, predict demand fluctuations, and empower employees. What is Workforce Planning? Workforce planning ensures that organizations have the right people with the right skills at the right time. In the logistics sector, this translates…

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