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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
Key Differences in Native & Hybrid Mobile Application Development

Key Differences in Native & Hybrid Mobile Application Development

Reading Time: 7 minutes Normally every company begins the mobile application development process with the mildest form of uncertainty about determining its category within Native or Hybrid Apps. Hence they aim for finding better ways and means of implementing their ideas efficiently in the mobile app market. This presents us with the dire need to first understand the differences between native & hybrid apps and also to learn further about the merits and demerits that happens in application development. In this article we have…

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Building or Buying API: What Is Better For A Mobile App?

Building or Buying API: What Is Better For A Mobile App?

Reading Time: 6 minutes Let’s start with the full form and meaning and API. API stands for Application Programming Interface. It is basically a set of functions and procedures which allows the development of app accessing the features or data of an operating system or app or any other service. In layman terms, It creates the connection and communication between the apps and the OS and any other system related to the app. It creates a major impact on the user experience of the…

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Top Trending Industries that can benefit from Mobile Apps

Top Trending Industries that can benefit from Mobile Apps

Reading Time: 7 minutes In today’s business scenario a majority of the industries are investing a large sum in developing strategies and achieving the competitive edge over the others. It is with technology that industries are heavily depending upon to simplify their complex nature of business operations and then offer quick solutions. Mobile Apps in this way an innovative technological tool that can benefit every business models. It is also a reason for why the many no of industries are opting for acquiring mobile…

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Effective utilization of Mobile Websites and Mobile Apps explained

Effective utilization of Mobile Websites and Mobile Apps explained

Reading Time: 6 minutes Whenever you devise a plan for establishing the Mobile presence on behalf of your business the one common question that spurts out of every mind is whether to favour for a mobile application, suited for users to download or go for a dynamic website, or else a combination of both. Generally, every mobile website and apps poses to a similar look in their very first appearance thus creating the necessary delusions in the selection process which is based out on…

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Common Challenges While Developing Android or iOS App with Blockchain

Common Challenges While Developing Android or iOS App with Blockchain

Reading Time: 5 minutes You might at times wonder that what the Blockchain technology is all about and if you are still ignorant about it, then the following information can be of real help to you. Blockchain is nothing but a series of recorded data that are managed and operated by a group of computers. Any individual entity cannot be the owner to that particular series. And each of these blocks of data are embedded or clustered to each other by the means of…

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Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

Enterprise Mobile App Development – What’s New, What’s Changing and What’s Future

Reading Time: 5 minutes With more than 2 billion smartphone users as well as 27.5 billion mobile applications downloaded, mobile development is amongst the most actively growing and innovative sector. The mobile app market is dominated by Social Media (Facebook, YouTube, Twitter, Instagram), Google Apps (Maps, Search, Gmail) and Gaming Apps (Candy Crush, PUBG). Giants, such as Bank of America, Amazon, and Walmart are using mobile apps for direct marketing, branding, improving customer engagement, etc. Small and medium-sized businesses are also indulging in the…

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M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

M-Commerce: Optimize Your Mobile Application To Boost Your Business Sales

Reading Time: 6 minutes It’s survival of the smartest in this world of cutthroat competition among the ecommerce businesses, and smart are those that have a solid strategy optimized to ensure conversion. At the end of the day, you are a digital marketer, which means you are out there to wow the customers. And, there are so many things that you can do to wow those customers. One of those things is to use m-commerce to its optimum potential and boosting your sales through…

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Is mHealth App Development a Future For medical industry?

Is mHealth App Development a Future For medical industry?

Reading Time: 6 minutes  Over the last couple of years, the number of healthcare apps for Android and iOS has simply doubled. And, this growth isn’t going to stop anytime soon. Services that help people deal with different health problems anywhere and anytime have been gaining greater popularity each day. And, when the aim is to earn through mobile technology, Healthcare App Development is definitely a smart way to go. Even though entering the market for a medical app is quite the tricky…

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How Cloud and Big Data have transformed the Transportation Industry?

How Cloud and Big Data have transformed the Transportation Industry?

Reading Time: 6 minutes  Massive amounts of data is getting constantly generated through data pricing, social media feeds, customer feedback, transaction records, and the likes. Making sense of such exceptional amounts of data is not easy. And, this is where Data Analytics Solutions and cloud computing comes into the picture. Big data and cloud computing has already revolutionized most of the major industrial sectors. It has enhanced the functioning and usability of organizations from any business vertical. And, now, cloud and big data…

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Reasons that make Cloud-Based Mobile Apps a Good Business Investment

Reasons that make Cloud-Based Mobile Apps a Good Business Investment

Reading Time: 5 minutes More than half of the world’s enterprises are focusing on building their mobile applications strategy and roadmap based on cloud application development platforms.  Tech-savvy enterprises stay ahead of the competition with cloud-native applications. Taking their business operations to unprecedented heights is possible because of the innovations and revolutions in cloud technology today. Mobile app cloud services are much sought-after for the same reason. Motivating Factors For International Businesses To Use Cloud-Based Mobile App Development Mobile cloud computing allows individuals and…

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