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Author: Madhu Kesavan

Madhu Kesavan is the Founder & CEO of Way2Smile Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.
How to create a hype for your app right from the beginning?

How to create a hype for your app right from the beginning?

Reading Time: 6 minutes Mobile app products and dire need of marketing Digital transformation has led to an infinite competition among mobile application development companies and digital product owners to gain limelight and also publicize their product. It is one of the most critical dimensions of competition for any two major players or a bunch of businesses competing in a single commercial space. With about 2.5 billion smartphone users all across the globe, there are potential reasons for you to come up with the…

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Reasons that make Cloud-Based Mobile Apps a Good Business Investment

Reasons that make Cloud-Based Mobile Apps a Good Business Investment

Reading Time: 5 minutes More than half of the world’s enterprises are focusing on building their mobile applications strategy and roadmap based on cloud application development platforms.  Tech-savvy enterprises stay ahead of the competition with cloud-native applications. Taking their business operations to unprecedented heights is possible because of the innovations and revolutions in cloud technology today. Mobile app cloud services are much sought-after for the same reason. Motivating Factors For International Businesses To Use Cloud-Based Mobile App Development Mobile cloud computing allows individuals and…

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Shocking Facts You Did Not Know About Lead Management

Shocking Facts You Did Not Know About Lead Management

Reading Time: 6 minutes Leads are the people who appear to be interested in your company’s products or services. Generating leads proves to be one of the most important factors in running any businesses. Regardless of whether you run a small business or a large corporation, the ability to secure as many leads as possible is vital.  Moreover, managing them in an efficient manner is equally essential to achieve business success. Lead management is the process of receiving leads from various sources and handling…

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Why is Flutter a preferred platform for iOS and Android App ?

Why is Flutter a preferred platform for iOS and Android App ?

Reading Time: 5 minutes With Smartphones being omnipresent in the contemporary world, mobility solutions are the order of the day. Businesses, regardless of whether they are start-ups or large enterprises, are required to take the mobile route. Amid various mobile operating systems, Android and iOS are clearly the leaders, powering more than 90% of the global smartphones. Entrepreneurs, in their pursuit of capturing market share, need to ensure their mobile apps are capable of running on both these major platforms. Here’s where cross-platform mobile…

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Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

Top 10 Trusted Augmented Reality (AR) and Virtual Reality (VR) App Development Companies in Chennai [Recently Updated!]

Reading Time: 7 minutes In general, Virtual Reality Apps have lot of benefits to mobile users in today’s world of mobility. While judging its true sense it has already become an established technology in many industries and businesses. Virtual Reality and Augmented Reality are categorised into the Gaming Sector and their popularity and attraction is always kept on high stake among app developers. Also, there are many companies who actively engage and involve in production of VR Apps, while Start-ups too have begun to…

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How to Increase User Retention with Mobile App Onboarding?

How to Increase User Retention with Mobile App Onboarding?

Reading Time: 6 minutes Mobile Apps popularity is always on a high among users and this has encouraged many of the start-ups and SME’s to take advantage by building personalised mobile apps. Naturally this has produced a lot of business and high demand for Mobile Apps Development Companies. While considering the start-ups achieving business success is inveterately the order of the day. This presents the need for business apps to be intricately designed and behave to be immensely interactive and engaging within mobile users….

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How Blockchain and JavaScript are Best Suited for Mobile App Development?

How Blockchain and JavaScript are Best Suited for Mobile App Development?

Reading Time: 5 minutes Blockchain technology, in its growing stage, is being extensively used in several modern industries, today for the huge benefits it offers. In addition to the great transparency and enhanced security that it provides, costs are reduced whenever software programmers and developers make use of it. Blockchain technology was initially difficult, but with new JavaScript APIs, it proves to be easier and of great use to users and thus architects of digital applications and platforms. Today, the combination of Blockchain and…

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Best actionable tips for reducing mobile app development cost

Best actionable tips for reducing mobile app development cost

Reading Time: 5 minutes  Mobile apps, business competitionA multitude of Smartphone users, highly personalized mobile apps and voice-based features are making mobile app development a fully loaded proposition for all stakeholders. In an era where over 58% of users make online searches for local business information, businesses are battling their way down to make their businesses buzz online and benefit the best from social media, e-commerce, and fidelity of mobiles. The Indian start-up ecosystem is motivating and creating new-age entrepreneurs. There are a…

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Must-know tips for Mobile App Testing

Must-know tips for Mobile App Testing

Reading Time: 8 minutes Mobile apps and their performance in 2023 & beyond A lot of practice, preaching, and passion for mobile apps has helped the tech world evolve their understanding of mobile app testing. It is one of the most undervalued and understated phases of mobile app development. But it plays a leading role in the peaking performance of mobile apps. With increasing possibilities of customer engagement and 360° digital transformation of businesses, mobile apps are practically becoming significant sales, marketing, and the…

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